Developers Egypt

Marketing of Services and Customer Satisfaction

Course Objectives

The objective of this course is to introduce the concepts and techniques of the marketing of services. The course is designed to cover all important aspects of marketing of services, increase understanding of marketing practices and strategies as applied in the service sector. This course also covers customer satisfaction techniques.

Who Should Attend?

Marketing and Customer Services Professionals

Marketing Fundamentals

Course Objectives

This course provides an overview of the marketing role and function within contemporary organizations. This course introduces Marketing as an organization-wide activity and covers:

  • Appling key marketing principles and concepts to your business/organization
  • Understanding how to solve your customers' problems
  • Develop products that customers actually need or want
  • Exceed your customers' expectations for service.

Who Should Attend?

Top management team who work in non-marketing roles but work closely with marketers and need to gain full understanding of marketing concepts and functions.